Loopa is a concrete and action-based approach for developing innovative ideas, services, products, and concepts – with customer value in focus.
Profitable companies succeed because they excel at something, perhaps even being the best in the world. They have built a knowledge base that provides them with competitive advantages and makes them the most knowledgeable in their field. They have created efficient processes that eliminate uncertainty and can be optimized. Profitable companies know what they are doing.
But the world is changing. How do we develop new ideas into profitable, sustainable solutions when uncertainty is at its peak? Global competition may be an overused threat, yet it remains a reality everyone must navigate. Competitors are everywhere. Customers are well-informed, and new players constantly emerge to help customers compare and evaluate. Competition intensifies as business conditions change at an ever-increasing pace.
The LOOP Method
The Loop Method is based on international research in business development, entrepreneurial learning, and validated, concrete tools for developing business models in harmony with the market. The method’s foundation builds on Steve Blank’s Customer Development, Saras Sarasvathy’s Effectuation, and Alexander Osterwalder’s Business Model Canvas. The method has been developed in collaboration with and quality-assured by Chalmers School of Entrepreneurship, one of the world’s top-ranked universities in the field.
Through the Loop Method, the following are achieved:
- Clearly defined customer segments/target groups
- Increased understanding and knowledge of the customer/target group
- Packaged value propositions and solutions designed based on the customers’/target groups’ specific and prioritized needs/problems
- Formulated and quantified (concrete) customer values
- A clear picture of positioning and an understanding of how trends impact us, our customers, and our offerings
- Established relationships with potential customers
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